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Friday, March 22, 2013

Local Sephora stores partner with DC SCORES through Values Inside Out partnership


Jessica Stacey, SEPHORA, jessica.stacey@sephora.com | 212.931.1308
Blakeley Vaughn, SEPHORA,  blakeley.vaughn@sephora.com | 212.931.1309

Beauty is Inside and Out at Sephora

Through New Program to Make a Difference in Communities Across America

Through Values Inside Out, Sephora’s Stores will Partner with

Local Non-profit Organizations to Help them Achieve their Missions

Wednesday, March 20th, San Francisco, CA Sephora Americas announced today the launch of Values Inside Out, a visionary partnership program matching Sephora stores across America with non-profit organizations in their own communities.  Under this program, each stores team of cast members (Sephoras term for sales associates) will have the opportunity to choose a local non-profit they want to help through raising awareness, providing funds and contributing their own sweat equity to enable that organization to fulfill their mission over the course of 2013. Stores in Pentagon City Mall and Montgomery Mall have chosen DC SCORES as their local nonprofit.

Mary Herald, Sephoras Executive Vice President of Human Resources and Education, said, At Sephora, our vision for Values Inside Out is to inspire and engage our teams to play a part in making a difference in their communities, and to do so in a way that is completely aligned and integrated with our Values. We know that beauty is both inside and out and we know our teams will feel proud of what they accomplish for their communities and even more so where they work.

DC SCORES Executive Director Amy Nakamoto said: “We are extremely honored to be chosen by the Sephora cast members at the Sephora stores in Pentagon City Mall and Montgomery Mall as a nonprofit they want to support. Thanks to Sephora’s commitment to our program, we’ll be able to continue to serve over 1,450 low-income youth in the District of Columbia.”

The initiative begins this week, as participating Sephora stores across the country announce their partnership with local non-profits via a kick-off event on March 23rd. On this day, Sephora clients are invited to visit their local store to celebrate the initiative and learn more about the program and the non-profit partner the store has selected. DC SCORES staff members will be at the Pentagon City Mall and Montgomery Mall stores from 12-6pm to provide information to customers about DC SCORES and the partnership with Sephora.

Sephora plans to measure the results of the VIO Program annually by the amount of funds raised by each non-profit as a result of its partnership in the program and the number of volunteer hours contributed by Sephora cast members during the year.  To learn more about the program, please visit www.sephora.com/values-inside-out

Sephora Americas:

Since 1998, Sephora has been TRANSFORMING BEAUTY in the U.S. Today, Sephora Americas operates more than 300 stores in the U.S . and Canada as well as the worlds top beauty website, Sephora.com. In 2010 Sephora expanded into Latin America, whe re it now has  stores in Mexico and  in Brazil.  Sephora is well known for its unique retail concept, which is rooted in its distinctive open -sell store design, the beauty expertise of its sales consultants and, most importantly, its unparalleled combinati on of over 200 classic and emerging brands across a broad range of product categories including skincare, color, fragrance, bath & body, smilecare, and haircare, as well as Sephora's own private label. Sephora has also been recognized as a leading digital brand and continues to advance this arena through mobile and social media initiatives including an active Facebook page, BeautyTalk-its online beauty community, its mobile site and Apps. In addition to its North and Latin American business and its initiative with jcp, which includes more than 300 Sephora inside jcp locations, Sephora today has more than 1,660 stores within 29 countries. Sephora was founded in France in 1970 and acquired in 1997 by Paris -based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group. For further information, please visit  www.sephora.com


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