FOR IMMEDIATE RELEASE
Contact:
Jessica Stacey, SEPHORA, jessica.stacey@sephora.com | 212.931.1308
Blakeley Vaughn, SEPHORA, blakeley.vaughn@sephora.com | 212.931.1309
Beauty is Inside and Out at Sephora
Through New Program to Make a Difference in Communities Across America
Through Values Inside Out, Sephora’s Stores will Partner
with
Local Non-profit Organizations to Help them Achieve their Missions
Wednesday, March 20th, San Francisco, CA – Sephora Americas announced today the launch of Values
Inside Out, a
visionary partnership program matching Sephora stores across America with non-profit
organizations in their own communities. Under this program,
each
store’s team of cast members (Sephora’s term for sales associates) will have
the opportunity to choose a local non-profit they want to
help through raising awareness, providing funds and contributing their own “sweat equity” to enable
that organization to fulfill
their mission over the course
of 2013. Stores in Pentagon
City Mall and Montgomery Mall have chosen DC SCORES as their local nonprofit.
Mary Herald, Sephora’s Executive Vice President of Human Resources and Education, said, “At Sephora,
our
vision for Values Inside Out is to inspire and engage our teams to play a part in making a difference in their communities, and to do so in a way that is completely aligned and integrated with our Values.
We know that beauty is both inside and out and
we
know our teams will feel proud of what they
accomplish for their communities and even more so where they work.”
DC SCORES Executive Director Amy Nakamoto
said: “We are extremely honored to be chosen by the Sephora cast members at the
Sephora stores in Pentagon City Mall and Montgomery Mall as a nonprofit they want
to support. Thanks to Sephora’s commitment to our program, we’ll be able to
continue to serve over 1,450 low-income youth in the District of Columbia.”
The initiative begins this week,
as participating Sephora stores across the country announce their partnership with local non-profits via a kick-off event on March 23rd. On this day, Sephora clients are invited to visit their local store to celebrate the initiative and learn more about the program and the
non-profit partner the store has selected.
DC SCORES staff members will be at the Pentagon City Mall and Montgomery Mall stores from 12-6pm to provide information to customers about DC SCORES and the
partnership with Sephora.
Sephora plans to measure the results of the VIO Program annually by the amount of funds raised by each non-profit as a result
of
its partnership in the program and the number of volunteer hours
contributed by Sephora cast members during the year.
To learn more about the program, please visit
www.sephora.com/values-inside-out
About
Sephora Americas:
Since 1998, Sephora has been TRANSFORMING BEAUTY in the U.S. Today, Sephora Americas operates more than 300 stores in the U.S . and Canada as well as the world’s top beauty website, Sephora.com. In 2010 Sephora expanded into Latin America, whe re it now has
stores in
Mexico and
in Brazil.
Sephora is well known for its unique retail concept, which is rooted in its distinctive open -sell store design, the beauty expertise of its sales consultants and, most importantly, its unparalleled combinati on of over 200 classic and emerging brands across a broad
range of product categories including skincare, color, fragrance, bath & body, smilecare,
and haircare, as well as Sephora's own private label. Sephora has also been recognized as a leading digital brand and continues
to advance this arena through mobile and social media initiatives including an
active Facebook page, BeautyTalk-its online beauty community, its mobile site and
Apps. In addition to its North and
Latin
American business and its
initiative with jcp, which includes more than 300 Sephora inside jcp locations, Sephora today
has more than 1,660 stores within 29 countries. Sephora was founded in France in 1970 and acquired in 1997 by Paris -based LVMH Moët Hennessy Louis Vuitton, the world's leading luxury products group. For further information, please visit www.sephora.com
No comments:
Post a Comment